INDEED UNIVERSITY RECRUITING WEBSITE

INDEED: UNIVERSITY RECRUITING WEBSITE

Indeed attends lots of student job fairs to seek out the best of the best talent. This website is where students are sent in order to apply for internships and jobs at Indeed so it needed to appeal to that audience while making clear that these jobs were for students only.

Indeed attends lots of student job fairs to seek out the best of the best talent. This website is where students are sent in order to apply for internships and jobs at Indeed so it needed to appeal to that audience while making clear that these jobs were for students only.

Direction by Alex Mcareavey, Copy by Bo Fahs

Indeed-Events-Screens-1

PROBLEM STATEMENT

The previous website had a lot of non-students applying for jobs that were for students and recent grads only. Applicants were also applying for multiple jobs in multiple countries that created a lot of extra sorting for the team.

PROBLEM STATEMENT

1

Create navigation for students to find the jobs they are looking for by differentiating between "tech" and "business" internships and jobs

2

List open positions that have multiple office locations

3

Feature the CTA button, "Not a student?" prominently enough to deter non-students and those who have long since graduated from applying

4

Organize the UX so that users have to navigate to specific areas of interest in order to deter those who apply to every job

5

Incorporate friendly and helpful copy in Indeed's brand voice

APPROACH

We did thorough research on competitor's student recruitment websites. We also held productive wireframing sessions and consulted various creatives for feedback.

Wireframes-2

PROTOTYPING

The prototypes were done in phases. We set up the first prototype to be more structural and once it was approved, we moved into the full design phase.

Prototypes may take a minute to fully load

LEARNINGS

Finding a balance between Indeed's brand standards and striking the right tone for our audience of students and recent grads. We realized we had a bit of wiggle room to be more playful which lead to the colorful shapes behind the imagery in the headers.